Abstract: <\/strong> The modern individual was defined as voter after the emergence of consent-based regimes and was exposed to persuasive political communication messages from the mass media. Mass media is very important for the voter to take an attitude towards the messages he\/she is exposed to. Although media habits have changed over the years, from traditional mass media to digital mass media, the strong interaction between media and democracy. Nowadays, political actors use various digital communication tools extensively as well as traditional mass media such as newspaper, radio and television. Television was used for the first time in the US presidential elections of 1952 and the US presidential elections of 2008 which used the digital communication tool for the first time. In this reason, this study based on the interaction between the concepts of media and democracy, the data obtained from the election campaigns determined as the sample of the study are examined.<\/p>\n Keywords: <\/strong> Democracy, Political communication, Political advertising, Television, Social media.<\/p>\n \u00d6z: <\/strong> Modern birey, r\u0131zaya dayal\u0131 rejimlerin ortaya \u00e7\u0131k\u0131\u015f\u0131n\u0131n ard\u0131ndan \u201cse\u00e7men\u201d olarak tan\u0131mlanm\u0131\u015f ve kullan\u0131c\u0131s\u0131 oldu\u011fu kitle ileti\u015fim ara\u00e7lar\u0131ndan yo\u011fun olarak ikna edici siyasal ileti\u015fim mesajlar\u0131na maruz kalm\u0131\u015ft\u0131r. Se\u00e7menin maruz b\u0131rak\u0131ld\u0131\u011f\u0131 mesajlar do\u011frultusunda tutum almas\u0131 bak\u0131m\u0131ndan kitle ileti\u015fim ara\u00e7lar\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Geleneksel kitle ileti\u015fim ara\u00e7lar\u0131ndan dijital kitle ileti\u015fim ara\u00e7lar\u0131na medya takip al\u0131\u015fkanl\u0131klar\u0131 y\u0131llar i\u00e7inde de\u011fi\u015fse de medya ile demokrasi aras\u0131nda var olan g\u00fc\u00e7l\u00fc etkile\u015fim ayn\u0131 kalmaktad\u0131r. G\u00fcn\u00fcm\u00fczde se\u00e7menle kurulan ili\u015fki bak\u0131m\u0131ndan siyasal akt\u00f6rlerin gazete, radyo, televizyon gibi geleneksel kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra \u00e7e\u015fitli dijital ileti\u015fim ara\u00e7lar\u0131n\u0131 da yo\u011fun olarak kulland\u0131\u011f\u0131 g\u00f6zlenmektedir. Bir se\u00e7im kampanyas\u0131nda ilk kez televizyonun kullan\u0131lm\u0131\u015f olmas\u0131 nedeniyle 1952 y\u0131l\u0131 ABD ba\u015fkanl\u0131k se\u00e7imleri ile ilk kez bir dijital ileti\u015fim arac\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 2008 y\u0131l\u0131 ABD ba\u015fkanl\u0131k se\u00e7imleri kar\u015f\u0131l\u0131kl\u0131 olarak incelenmeye olanak tan\u0131maktad\u0131r. Bu maksatla medya ve demokrasi kavramlar\u0131 aras\u0131ndaki etkile\u015fim esas al\u0131nacak \u015fekilde \u00e7al\u0131\u015fman\u0131n \u00f6rneklemi olarak belirlenen se\u00e7im kampanyalar\u0131ndan elde edilen veriler incelenmektedir.<\/p>\n Anahtar kelimeler: <\/strong> Demokrasi, Siyasal ileti\u015fim, Siyasal reklam, Televizyon, Sosyal medya.<\/p>\n Geleneksel ve Dijital Kitle \u0130leti\u015fim Ara\u00e7lar\u0131 Bak\u0131m\u0131ndan 1952 ve 2008 ABD Ba\u015fkanl\u0131k Se\u00e7im Kampanyalar\u0131<\/h1>\n
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