Abstract: <\/strong> Dealing with the commodification processes and exploitation of users who participate in online activities on the social networking site Twitter, this study is based on the critical political economy approach. In this study, in which the rise of social media along with the recent developments in communication technologies was evaluated within the capitalist modes of production and style, the production and consumption relations observed in Twitter were examined. The capitalist relations, processes and forms dominating Twitter have evaluated under the thematic categories of analysis; the determinations made in these categories were obtained from semi-structured in-depth interviews conducted with the chosen research group of 10 participants, by intended sampling technique among Twitter users. It is concluded that Twitter is seen by the participants as a digital space in which production and exchange relations take place and a tool that enables these relations to be actualised.<\/p>\n Keywords: <\/strong> Twitter, Prosumer labor, Audience commodity, Commodification processes, Primitive accumulation<\/p>\n \u00d6z: <\/strong> Sosyal payla\u015f\u0131m sitesi Twitter\u2019da \u00e7evrimi\u00e7i etkinliklerde bulunan kullan\u0131c\u0131lar\u0131n metala\u015fma s\u00fcre\u00e7lerini ve s\u00f6m\u00fcr\u00fclme bi\u00e7imlerini ele alan bu \u00e7al\u0131\u015fma, ele\u015ftirel ekonomi politik yakla\u015f\u0131m \u00fczerine y\u00fckselmektedir. Son y\u0131llarda ileti\u015fim teknolojilerinde ya\u015fanan geli\u015fmelerle birlikte sosyal medyan\u0131n y\u00fckseli\u015finin, kapitalist \u00fcretim tarz\u0131 i\u00e7inde de\u011ferlendirilmesinin sunuldu\u011fu bu \u00e7al\u0131\u015fmada, Twitter\u2019da yer alan \u00fcretim ve de\u011fi\u015fim ili\u015fkileri incelenmi\u015ftir. Twitter\u2019da egemen olan kapitalist ili\u015fki, s\u00fcre\u00e7 ve bi\u00e7imler belirlenen tematik kategoriler alt\u0131nda de\u011ferlendirilirken; bu kategorilerde yap\u0131lan saptamalar Twitter kullan\u0131c\u0131lar\u0131 aras\u0131ndan ama\u00e7l\u0131 \u00f6rneklem tekni\u011fiyle olu\u015fturulan 10 kat\u0131l\u0131mc\u0131n\u0131n bulundu\u011fu \u00f6rnek ara\u015ft\u0131rma grubuyla yap\u0131lan yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f derinlemesine g\u00f6r\u00fc\u015fmelerin de\u011ferlendirilmesiyle elde edilmi\u015ftir. Twitter\u2019\u0131n kat\u0131l\u0131mc\u0131lar taraf\u0131ndan i\u00e7inde \u00fcretim ve de\u011fi\u015fim ili\u015fkilerinin ger\u00e7ekle\u015fti\u011fi bir dijital mek\u00e2n ve bu ili\u015fkilerin ger\u00e7ekle\u015fmesine olanak sa\u011flayan bir ara\u00e7 olarak g\u00f6r\u00fcld\u00fc\u011f\u00fc sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/p>\n Anahtar kelimeler: <\/strong> Twitter, \u00dcret\u00fcketici eme\u011fi, \u0130zleyici metas\u0131, Metala\u015fma s\u00fcre\u00e7leri, \u0130lkel birikim<\/p>\n \u00dcret\u00fcketici Eme\u011fin Metala\u015fmas\u0131: Twitter \u00d6rne\u011finde Ele\u015ftirel Ekonomi Politik Bir \u00c7\u00f6z\u00fcmleme <\/h1>\n
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