Abstract: <\/strong> Dallas W. Smythe is recognized as one of the founders of the political economy approach to communication. Smythe shaped to the political economy of communication with his studies. However, in recent years, studies about social media and labor have referred to Smythe. He used \u201caudience commodity\u201d for the television audience. This notion has been one of the notion to recognize social media users. Smythe\u2019s thoughts are not limited to the audience commodity. Smythe determined that media organizations produce consumers. According to Smythe, there is an important relationship between media and monopoly capitalism. As Smythe said, one of the important issues is that media organizations sell audiences to advertisers. Smythe remarked the advertisers not purchase only place and time, the advertisers purchase the audience and he pointed out the audience to be created by media organizations. One of the most important Smythe\u2019s notion is the consciousness industry. According to Smythe, the consciousness industry involves information sectors and the consumer goods industry. He said, \u201cevery commodity is in a sense a teaching machine\u201d. Smythe focused consciousness industry as a productive force.<\/p>\n Keywords: <\/strong> Political economy of communication, Dallas Smythe, Audience commodity, Political economy of media, Consciousness industry<\/p>\n \u00d6z: <\/strong> Dallas W. Smythe, ileti\u015fimde ekonomi politik yakla\u015f\u0131m\u0131n kurucular\u0131ndan biri olarak kabul edilmektedir. Smythe, \u00e7al\u0131\u015fmalar\u0131yla ileti\u015fimin ekonomi politi\u011fine y\u00f6n vermi\u015ftir. Ancak, son y\u0131llarda sosyal medya ve emek \u00e7al\u0131\u015fmalar\u0131nda ad\u0131 s\u0131kl\u0131kla ge\u00e7mektedir. Daha \u00f6nce televizyon izleyicisi i\u00e7in kullanm\u0131\u015f oldu\u011fu izleyici emtias\u0131\/metas\u0131 kavram\u0131, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131 tan\u0131mlamak i\u00e7in s\u0131k ba\u015fvurulan kavramlardan biri olmu\u015ftur. Smythe\u2019\u0131n d\u00fc\u015f\u00fcnceleri izleyici emtias\u0131 kavram\u0131 ile s\u0131n\u0131rl\u0131 de\u011fildir. Smythe, medya kurulu\u015flar\u0131n\u0131n t\u00fcketici \u00fcretti\u011fi tespitini yapm\u0131\u015ft\u0131r. Smythe\u2019ye g\u00f6re medya ile tekelci kapitalizm aras\u0131nda \u00f6nemli bir ba\u011f bulunmaktad\u0131r. Medya, t\u00fcketici \u00fcretimi yapmaktad\u0131r. Smythe\u2019nin ifade etti\u011fi bir di\u011fer \u00f6nemli konu ise, medya kurulu\u015flar\u0131n\u0131n, reklamverenlere izleyici satmas\u0131d\u0131r. Smythe, reklamverenlerin sadece zaman ve yer de\u011fil, as\u0131l olarak izleyiciyi sat\u0131n ald\u0131klar\u0131n\u0131 ve izlerkitlenin medya taraf\u0131ndan yarat\u0131ld\u0131\u011f\u0131na dikkat \u00e7ekmi\u015ftir. Smythe\u2019nin \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u00f6nemli kavramlardan biri de bilin\u00e7 end\u00fcstrisidir. Smythe\u2019ye g\u00f6re, bilin\u00e7 end\u00fcstrisi ba\u015fl\u0131ca enformasyon sekt\u00f6r\u00fc ve t\u00fcketim maddeleri end\u00fcstrisini kapsamaktad\u0131r. Her emtian\u0131n bir anlamda \u00f6\u011fretim makinesi oldu\u011funu savunan Smythe, \u00fcretim g\u00fcc\u00fc olarak bilin\u00e7 end\u00fcstrisine odaklanmaktad\u0131r.<\/p>\n Anahtar kelimeler: <\/strong> \u0130leti\u015fimin ekonomi politi\u011fi, Dallas Smythe, \u0130zleyici emtias\u0131, Medyan\u0131n ekonomi politi\u011fi, Bilin\u00e7 end\u00fcstrisi<\/p>\n \u0130leti\u015fimin Ekonomi Politi\u011fine Dallas W. Smythe\u2019\u0131n Perspektifinden Bakmak <\/h1>\n
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