{"id":4666,"date":"2021-03-30T18:01:06","date_gmt":"2021-03-30T15:01:06","guid":{"rendered":"https:\/\/www.insanveinsan.org\/?p=4666"},"modified":"2021-04-04T00:24:20","modified_gmt":"2021-04-03T21:24:20","slug":"tuketim-toplumu-kavrami-cercevesinde-koronavirus-doneminde-influencer-etkisi","status":"publish","type":"post","link":"https:\/\/www.insanveinsan.org\/en\/tuketim-toplumu-kavrami-cercevesinde-koronavirus-doneminde-influencer-etkisi\/","title":{"rendered":"Influencer Effect during Coronavirus Period within the Framework of the Consumption Society"},"content":{"rendered":"

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Ali Murat Yel \/ Feyza \u00dcnl\u00fc Dalayl\u0131<\/strong><\/p>\n

Abstract: <\/strong> Consumption culture is discussed by many theorists. Since most of societies are based on consumption, they started to be known as consumption society. Capitalist social understanding based on production in early days has become consumption-based in time and has shown itself in all areas of life. With emergence of social media networks invented with effects of technological developments, phenomenon of consumption has been transferred to a new platform. Using influencers, which most companies have a large number of followers for marketing and product promotion, is an indicator of prevalence of consumption. In last month of 2019, due to deadly Covid-19 virus, which emerged in Wuhan, China and spread to the world, people chose to stay from their homes and prefer online shopping to avoid infection. Therefore, in this study, effect of influencers on shopping habits of the society during Covid-19 virus period was discussed based on phenomenon of consumer society.<\/p>\n

Keywords: <\/strong> Consumption society, Consumption, Influencer, Social media, Covid 19<\/p>\n

T\u00fcketim Toplumu Kavram\u0131 \u00c7er\u00e7evesinde Koronavir\u00fcs D\u00f6neminde Influencer Etkisi<\/h1>\n

\u00d6z: <\/strong> T\u00fcketim k\u00fclt\u00fcr\u00fc pek \u00e7ok teorisyen taraf\u0131ndan tart\u0131\u015f\u0131lmaktad\u0131r. Toplumlar\u0131n \u00e7o\u011fu t\u00fcketimi temel ald\u0131klar\u0131 i\u00e7in t\u00fcketim toplumu olarak an\u0131lmaya ba\u015flam\u0131\u015flard\u0131r. \u0130lk zamanlar \u00fcretimi temel alan kapitalist toplumsal anlay\u0131\u015f zaman i\u00e7erisinde t\u00fcketim temelli hale gelmi\u015f olup ya\u015fam\u0131n her alan\u0131nda kendisini a\u00e7\u0131k\u00e7a g\u00f6stermi\u015ftir. Teknolojik geli\u015fmelerin etkileri ile icat edilen sosyal medya a\u011flar\u0131n\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131yla t\u00fcketim olgusu yeni bir platforma ta\u015f\u0131nm\u0131\u015ft\u0131r. \u015eirketlerin \u00e7o\u011fu pazarlama ve \u00fcr\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in \u00e7ok say\u0131da takip\u00e7ileri olan influencer kullan\u0131m\u0131, t\u00fcketimin yayg\u0131nl\u0131\u011f\u0131n\u0131n bir g\u00f6stergesi niteli\u011findedir. 2019 y\u0131l\u0131n\u0131n son ay\u0131nda \u00c7in\u2019in Vuhan kentinde ortaya \u00e7\u0131k\u0131p d\u00fcnyaya yay\u0131lan \u00f6ld\u00fcr\u00fcc\u00fc Covid-19 vir\u00fcs\u00fc y\u00fcz\u00fcnden insanlar vir\u00fcs\u00fcn bula\u015fmas\u0131ndan kurtulmak i\u00e7in evlerinde kalarak \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fi tercih etmi\u015flerdir. Bu ba\u011flamda bu \u00e7al\u0131\u015fmada t\u00fcketim toplumu olgusu temel al\u0131narak Covid-19 vir\u00fcs\u00fc d\u00f6neminde Influencerlar\u0131n toplumun al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na olan etkisi ele al\u0131nm\u0131\u015ft\u0131r.<\/p>\n

Anahtar kelimeler: <\/strong> T\u00fcketim toplumu, T\u00fcketim, Influencer, Sosyal medya, Covid 19<\/p>\n\n\n\n
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Ali Murat Yel \/ Feyza \u00dcnl\u00fc Dalayl\u0131<\/span>
\n DOI: 10.29224\/insanveinsan.870066<\/a><\/span>
\nYear 8, Issue 28, Spring 2021<\/a><\/span><\/p>\n

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Ali Murat Yel \/ Feyza \u00dcnl\u00fc Dalayl\u0131 Abstract: Consumption culture is discussed by many theorists. Since most of societies are based on consumption, they started to be known as consumption society. Capitalist social understanding based on production in early days has become consumption-based in time and has shown itself in all areas of life. With … Continue reading Influencer Effect during Coronavirus Period within the Framework of the Consumption Society<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4666","post","type-post","status-publish","format-standard","hentry","category-sayi-28-bahar-2021"],"_links":{"self":[{"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/posts\/4666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/comments?post=4666"}],"version-history":[{"count":1,"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/posts\/4666\/revisions"}],"predecessor-version":[{"id":4667,"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/posts\/4666\/revisions\/4667"}],"wp:attachment":[{"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/media?parent=4666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/categories?post=4666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insanveinsan.org\/en\/wp-json\/wp\/v2\/tags?post=4666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}